Bloggin' Mamas is supporting the Ad Council and The Partnership for Healthy Mouths, Healthy Lives (a coalition of more than 35 leading dental health organizations) by sharing the word about “National Brush Day.”
National Brush Day is observed on November 1st, the day after Halloween, to reinforce the importance of children’s oral health and to promote good tooth-brushing habits recommended by dental experts.
More than 51 million school hours are lost each year due to dental related illness, resulting in parents losing 25 million work hours annually. Cavities and oral infections can cause severe pain and can increase a child’s risk for dental issues and poor health throughout their lives.
3 in 4 parents report that their kids sometimes or frequently forget to brush their teeth, according to a national survey just released by the Ad Council. In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for their Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children.
Visit 2min2x.org (which is available in English and Spanish, and includes a mobile version), where parents and children can watch entertaining videos—all 2 minutes in length—while brushing their teeth.
Resources
o Here are some new PSA videos: http://2min2x.org/campaign-materials/;- Dressing Lesson: http://youtu.be/LdJkCGzSMyY ;
- Manners Lesson: http://youtu.be/QmOuAKCSOwQ ;
- Bike Lesson: http://youtu.be/WP-hhieRKG0 ;
- Cooking Lesson: http://youtu.be/SxNkXbDq58k ;
http://2min2x.org/watch-brush/;
o Take the 2min2x Text Challenge with your kids!
75% of kids forget to brush their teeth. Take the brushing challenge to make sure your kids are always in the healthy 25%. You’ll get 2 texts per day for 5 days, plus occasional tips and fun facts afterward. Sign up to see if YOUR family can beat the challenge. (http://2min2x.org/sms.asp;)
o Make brushing fun with the free Toothsavers App: http://2min2x.org/toothsavers/;
o Promote or enter the Zooppa.com video contest for a chance to win $20,000: In addition to the new PSAs, the campaign will be kicking off its first video contest called #BrushRules leveraging Zooppa.com, the world’s leading crowd sourced marketing platform for producing creative content. Parenting is hard to do. Getting your kids to brush their teeth for two minutes, twice a day is one aspect that’s easier and can make a big impact on a child’s life.
The Giveaway
Giveaway begins November 1st, 2014 at 12:01 am and ends November 1st, 2014 at 11:59 pm EST. Open to US residents age 18 and older. Winner will be selected by Random.org and be notified by email. See Rafflecopter widget below for full terms & conditions.a Rafflecopter giveaway
Disclosure: I am sharing this post on behalf of Bloggin' Mamas. Bloggin’ Mamas is hosting this giveaway and coordinating prize fulfillment. Element Associates, The Ad Council and the The Partnership for Healthy Mouths, Healthy Lives are in no way responsible for the giveaway, and only provided the above content to be distributed in the form of a PSA.
